.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in equity capital annually, have brought up nearly $360 thousand thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That decline is due to market concentration, increased governing tensions, and economic uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech firms, regardless of these difficulties, concerning what they are actually looking for as well as what they prevent. Perhaps unsurprisingly, these investors are targeting chances in privacy-focused technologies as well as industry-specific regions including hooked up television.